Our Story
Hello,
I wanted to take a moment to share the story behind CasaTips — not just a brand story, but a life journey built on experience, passion, and family.
My name is Jérôme, and my journey with kitchen tools began more than 25 years ago.
It all started with live demonstrations of kitchen appliances, especially food processors. Standing in front of people, explaining, demonstrating, answering questions — this is where everything began. Over time, these demonstrations taught me much more than how to sell. They taught me precision, simplicity, and above all, a true love for cooking and well-designed tools.
Years later, this passion naturally led me to vegetable peelers, which I have been selling since 2008.
From that point on, I spent years traveling and working on the ground:
- Trade fairs across Europe (France, Belgium, Luxembourg)
- Events in the Caribbean and the West Indies
These experiences were essential. They allowed me to test products in real conditions, listen to real customers, receive honest feedback, and constantly refine what I offered.
In 2013, a new chapter began in Australia — the birth of CasaTips.
From Australia, CasaTips expanded into New Zealand and the Pacific region. This is where CasaTips truly became a brand — built on demonstrations, trust, long-term relationships, and products that truly work. CasaTips was never about trends, but about tools I could confidently demonstrate, explain, and stand behind.
Behind CasaTips, there is also what matters most to me.
My family is my foundation.
Without my wife, CasaTips would not exist. She chose to remain out of the spotlight, but her support, patience, and belief in this journey made everything possible — including the life we built together and the birth of CasaTips itself.
My son and my daughter are my pride and my driving force. They are my daily motivation — my why — the reason I continue to build, improve, and move forward with meaning.
I also share a strong bond with my twin brother, built on trust, shared values, and a lifetime of connection. This human side is as much a part of CasaTips as the products themselves.
Today, CasaTips continues with the same philosophy:
- Real experience built over decades
- Products tested in real life
- Honest demonstrations and clear explanations
- A human approach based on trust
CasaTips is not just a brand.
It is the result of a lifetime of demonstrations, passion for cooking, travel, and human connections.
Thank you for taking the time to read this story — and for being part of the journey.
Warm regards,
Jérôme
Founder of CasaTips
